

At Distro Consulting, we help airlines and technology partners compete — and win — in the era of modern retailing. We drive transformation that redefines how airlines connect, sell, and grow, accelerating NDC adoption and delivering strategies that turn vision into performance and ambition into results.
Tina Larson is the founder of Distro Consulting and a seasoned airline leader with more than two decades of global experience in distribution, payments, and modern retailing. Known for turning complexity into clarity and strategy into results, she has led large-scale transformation initiatives that modernized airline commercial models, accelerated NDC adoption, and delivered measurable business impact.
We believe the best results come through true partnership. We work side by side with airline and technology teams to align stakeholders, simplify decisions, and turn strategy into action. Our collaborative, results-driven approach builds clarity, accountability, and lasting impact across every engagement.
NDC Strategy & Adoption Acceleration
Drive NDC readiness and adoption with a clear roadmap, executive alignment, and measurable KPIs that drive results.
Distribution & Cost Optimization
Modernize distribution frameworks to optimize channel economics, reduce legacy dependency, and unlock sustainable savings across GDS and partner ecosystems.
GDS & Travel Agency Negotiations
Lead or support high-impact negotiations with GDS, OTA, and agency partners to secure stronger commercial outcomes, greater flexibility, and long-term value.
Payments Strategy & Efficiency
Transform payment ecosystems by identifying opportunities that reduce costs, simplify processes, and deliver seamless, customer-friendly payment experiences.
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